Upcoming Monthly Lunches

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• Happy Hour: Membership Growth

  • When
    Thursday, January 24, 2019
  •  
    3:30 PM - 6:00 PM
  • Location
    McCormick & Schmick's Seafood & Steaks 17 West County Center Des Peres, MO 63131
  • Registered
    13 registrants

  Register

  

  Membership Growth: The Possibilities are Endless

  Join us for this late afternoon presentation on the membership growth campaign launched by the American Optometric Association (AOA) in 2017!  Hear about how they approached the process with research, what they learned, how they used those insights to develop a fully-integrated, strategic marketing campaign to jumpstart their own organization’s messaging as well as achieving buy-in from 53 affiliates to take their state membership to the next level. 

  Program Highlights:

  • Learn about the research and pilot campaign conducted to set the stage for the national effort.

  • See how the messaging strategy took shape and how the pilot program learning was utilized to create a national membership growth campaign.  

  • Understand the tactics that brought the campaign to life and how customization played a key role in the sell-in process.

  • Delve into the technology used for campaign outreach and how it was leveraged to motivate and unite volunteers across the country as well as provide metrics to track success.

  Presenters:
  

  Jennifer Frawley, CAE Director, Affiliate Relations & Membership Group American Optometric Association (AOA)	Jennifer Schmid Senior Brand ManagerDovetail	Vinnie Schneider Brand Manager Dovetail

  Schedule:
  

  3:30 pm – 4:00 pm: Check in

  4:00 pm – 5:00 pm: Presentation

  5:00 pm – 6:00 pm: Happy Hour (includes (2) drink Tickets & heavy appetizers)

  
  

  
  

  
  

  
  

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• Monthly Luncheon: Navigating Inappropriate Behavior

  • When
    Tuesday, February 19, 2019
  •  
    11:15 AM - 1:00 PM
  • Registered
    Be the first

  Good Better Yes!
  Using Improv Techniques to
  Boost Teamwork and Improve Decision-Making
  
  

  Additional information will be posted shortly

  
  

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