Upcoming Monthly Lunches

    • Tuesday, February 18, 2020
    • 11:15 AM - 1:00 PM
    • Maggiano's Little Italy, #2 The Boulevard, St. Louis, MO 63117

    Join SLSAE For lunch and learning on Tuesday, February 18th 

    Marketing can sometimes be a black hole of acronyms and data that is hard to understand let alone to act on. We’ll explore the 5 biggest mysteries and how to de-code what’s right for your organization.

    Learning Objectives:

    o Defining the core marketing channels (Social, Search, Traditional, Digital, etc..)

    o The keys to ask the right questions and get better answers

    o What information to start gathering information and where to find it

    o When is the right time and place to start marketing

    CAE Credit:  1.0 Hours
    Programs, Products & Services 4.A, 4.B
    Marketing, Public Relations & Communications 9.A, 9.B, 9.C

    Our Speaker:

    Eric Nelson 
    Sr. Vice President, Media Director
    DICOM Marketing Services

    Eric has spent his 20+ year career working with brands such as the United Soybean Board, Welch’s, Hardee’s, Harrah’s Entertainment, Monsanto, Michelin, and a small town out west he can’t talk about since what happens there, stays there. His experience combines both B2B and B2C in categories such as travel, CPG, retail, agriculture, healthcare, and utilities.

    Originally from New York, Eric has done everything from Television sales and production to Strategic Account planning. His experience includes large media focused agencies such as Initiative and MPG, to full-service agencies such as Osborn + Barr (St. Louis) and R&R Partners (Las Vegas), to boutique agencies like Agency 212 (New York City) and RM Associates (Charleston).

    Currently, Eric is Sr. VP, Media Director with DICOM Marketing Service’s overseeing the company’s strategic planning for brands locally, nationally, and internationally across all media channels. DICOMs focus is to partner with brands and creative agencies to make big data both actionable and accountable. Tying true ROI metrics with real-time attribution modelling and delivering measurable results through DICOMs InSightTM platform.

    In addition, Eric is a co-founder of 314 Digital, a non-profit organization dedicated to keeping the digital marketing community in St. Louis connected and educated.

    • Thursday, March 19, 2020
    • 11:15 AM - 1:00 PM
    • Missouri Society of CPA's, 540 Maryville Centre Dr., Suite 200, St. Louis, MO 63141

    Join SLSAE For lunch and learning on THURSDAY, March 19th  

    The Data Dive: Understand How to Improve Your Member Communications

    What do you do with all the data you’re collecting on current and prospective members who visit your organization’s website, social media platform, surveys, etc.?

    This information is a gold mine for your ability to understand and make strategic decisions on how to improve your member communications and build a strong strategic communications plan. This presentation will:

    • Educate, engage and encourage you about how to use data to develop and drive a stronger communications program that will help attract and retain members.
    • Teach you what the PESO model is and how you'll use it to improve member communications.
    • Understand how to develop and build an ongoing communications campaign to improve your organization’s online presence.
    Ann Marie Mayuga, partner at AMM Communications, will give you a practical and doable plan that you, your team and volunteer board will be able to understand and implement.

    CAE Credit:  1.0 Hours
    Strategic Management 1.E
    Knowledge Management & Research 7.A/B

    Our Speaker:

    Annmarie Mayuga 
    AMM Communications

    Ann Marie Mayuga is co-founder and principal of AMM Communications, a St. Louis-based public relations, strategic communications and internal communications skills training firm, founded in 2008. The mission of the firm is to help organizations craft their messaging to become wildly successful for long-term growth. AMM Communications works with businesses and not-for-profits throughout the Midwest that are in the banking, financial services, professional services, healthcare, technology, and manufacturing industries.  The firm has been voted by the readers of Small Business Monthly as one of the “Top PR Firms in St. Louis” from 2010-2019 consecutively and is a certified Women Business Enterprise (WBE) on the local, state, federal and national level.

    What makes Ann Marie excited about presenting to SLSAE is that she worked for not-for-profits when she lived in Washington, D.C. and has an appreciation for the opportunities and challenges not-for-profit executives experience in the ever-changing business world.

    Please connect with Ann Marie on LinkedIn.

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314-416-2250 | SLSAE@QABS.COM

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