Upcoming Monthly Lunches

    • Thursday, January 24, 2019
    • 3:30 PM - 6:00 PM
    • McCormick & Schmick's Seafood & Steaks 17 West County Center Des Peres, MO 63131

    Membership Growth: The Possibilities are Endless

    Join us for this late afternoon presentation on the membership growth campaign launched by the American Optometric Association (AOA) in 2017!  Hear about how they approached the process with research, what they learned, how they used those insights to develop a fully-integrated, strategic marketing campaign to jumpstart their own organization’s messaging as well as achieving buy-in from 53 affiliates to take their state membership to the next level. 

    Program Highlights:

    • Learn about the research and pilot campaign conducted to set the stage for the national effort.
    • See how the messaging strategy took shape and how the pilot program learning was utilized to create a national membership growth campaign.  
    • Understand the tactics that brought the campaign to life and how customization played a key role in the sell-in process.
    • Delve into the technology used for campaign outreach and how it was leveraged to motivate and unite volunteers across the country as well as provide metrics to track success.



    Jennifer Frawley, CAE
    Affiliate Relations & Membership Group
    American Optometric Association (AOA)

    Jennifer Schmid
    Senior Brand ManagerDovetail

    Vinnie Schneider
    Brand Manager


    3:30 pm – 4:00 pm: Check in

    4:00 pm – 5:00 pm: Presentation

    5:00 pm – 6:00 pm: Happy Hour (includes (2) drink Tickets & heavy appetizers)

    • Tuesday, February 19, 2019
    • 11:15 AM - 1:00 PM

    Good Better Yes!
    Using Improv Techniques to
    Boost Teamwork and Improve Decision-Making

    Additional information will be posted shortly

Past events

Tuesday, December 18, 2018 Monthly Luncheon: Reaching Resiliency: Tools to Bounce Back

Upcoming events


Platinum Sponsors

Silver Sponsors

2650 S HANLEY RD, STE 100 | SAINT LOUIS, MO 63144
314-416-2250 | SLSAE@QABS.COM

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