Join SLSAE For lunch and learning on Tuesday, February 18th
Marketing can sometimes be a black hole of acronyms and data that is hard to understand let alone to act on. We’ll explore the 5 biggest mysteries and how to de-code what’s right for your organization.
o Defining the core marketing channels (Social, Search, Traditional, Digital, etc..)
o The keys to ask the right questions and get better answers
o What information to start gathering information and where to find it
o When is the right time and place to start marketing
CAE Credit: 1.0 Hours
Programs, Products & Services 4.A, 4.B
Marketing, Public Relations & Communications 9.A, 9.B, 9.C
Sr. Vice President, Media Director
DICOM Marketing Services
Eric has spent his 20+ year career working with brands such as the United Soybean Board, Welch’s, Hardee’s, Harrah’s Entertainment, Monsanto, Michelin, and a small town out west he can’t talk about since what happens there, stays there. His experience combines both B2B and B2C in categories such as travel, CPG, retail, agriculture, healthcare, and utilities.
Originally from New York, Eric has done everything from Television sales and production to Strategic Account planning. His experience includes large media focused agencies such as Initiative and MPG, to full-service agencies such as Osborn + Barr (St. Louis) and R&R Partners (Las Vegas), to boutique agencies like Agency 212 (New York City) and RM Associates (Charleston).
Currently, Eric is Sr. VP, Media Director with DICOM Marketing Service’s overseeing the company’s strategic planning for brands locally, nationally, and internationally across all media channels. DICOMs focus is to partner with brands and creative agencies to make big data both actionable and accountable. Tying true ROI metrics with real-time attribution modelling and delivering measurable results through DICOMs InSightTM platform.
In addition, Eric is a co-founder of 314 Digital, a non-profit organization dedicated to keeping the digital marketing community in St. Louis connected and educated.