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  • Webinar - The Data Drive: Understand How to Improve Your Member Communications

Webinar - The Data Drive: Understand How to Improve Your Member Communications

  • Tuesday, July 21, 2020
  • 12:00 PM - 1:00 PM
  • Zoom Meeting Details to Follow


  • Special price for members

Tuesday, July 21, 2020

12:00 PM - 1:00 PM

Changed to Webinar

What do you do with all the data you’re collecting on current and prospective members who visit your organization’s website, social media platform, surveys, etc.?

This information is a gold mine for your ability to understand and make strategic decisions on how to improve your member communications and build a strong strategic communications plan.

This presentation will:
  • Educate, engage and encourage you about how to use data to develop and drive a stronger communications program that will help attract and retain members.
  • Teach you what the PESO model is and how you'll use it to improve member communications.
  • Understand how to develop and build an ongoing communications campaign to improve your organization’s online presence.


Ann Marie Mayuga, Partner at AMM Communications, will give you a practical and doable plan that you, your team and volunteer board will be able to understand and implement.

Ann Marie Mayuga is co-founder and principal of AMM Communications, a St. Louis-based public relations, strategic communications and internal communications skills training firm, founded in 2008. The mission of the firm is to help organizations craft their messaging to become wildly successful for long-term growth. AMM Communications works with businesses and not-for-profits throughout the Midwest that are in the banking, financial services, professional services, healthcare, technology, and manufacturing industries. The firm has been voted by the readers of Small Business Monthly as one of the “Top PR Firms in St. Louis” from 2010-2019 consecutively and is a certified Women Business Enterprise (WBE) on the local, state, federal and national level.

What makes Ann Marie excited about presenting to SLSAE is that she worked for not-for-profits when she lived in Washington, D.C. and has an appreciation for the opportunities and challenges not-for-profit executives experience in the ever-changing business world.

12:00 - 12:05 - Welcome & Announcements 
12:05 - 12:55 - Presentation
12:55 - 1:00 - Announcements and Adjourn

CAE Credit: 1.0 Hours

Strategic Management 1.E
Knowledge Management & Research 7.A/B

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Strategic Partners

2650 S. HANLEY RD., STE. 100 | SAINT LOUIS, MO 63144
(314) 416-2250 | SLSAE@QABS.COM

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