CAE Credit:  4.0 Hours

Program Description:

From Curiosity to Control:  Building an AI Governance Framework for Associations
Mindi Brothers, Vice President of Strategy & Innovation, American Association of Orthodontists
Brandon Hackworth, CAE, Vice President, Governance & Membership, American Association of Orthodontists

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Smarter Messaging:  Harnessing AI to Elevate Association Communications
Amanda Rodgers, Assistant Vice President of Communications, AGC of Missouri

Association professionals are being asked to communicate faster, more personally, and across more channels than ever before—and AI is rapidly changing how that work gets done. In this forward-looking session, Amanda Rodgers, Assistant Vice President for Marketing Communications at the Associated General Contractors of Missouri, will explore how associations can strategically use artificial intelligence to strengthen member communications, streamline content creation, and enhance engagement. Drawing on real-world experience, Amanda will share practical insights into where AI can add the most value, how to integrate it responsibly into existing workflows, and how communications teams can stay authentic while leveraging new technology. Attendees will leave with actionable ideas for using AI to work smarter, communicate more effectively, and better connect with their members.

AI Superheroes:  Custom Agents That Power Membership Growth
Liz Peuster, CAE, Chief Communications Officer, South Carolina Association of CPAs

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KEYNOTE PRESENTATION:
The AI Tightrope:  Legal, Ethical & Risk Considerations for Associations
Barbara Dunn, Attorney & Owner, Barbara Dunn Law PLLC

With limited resources and growing demands for member engagement, associations are increasingly using AI to support member service, content creation, and meetings. At the same time, AI raises legal, ethical, and business risks, including confidentiality, accuracy, bias, intellectual property, vendor oversight, and reputational harm. This session will help association leaders evaluate those risks and implement practical guardrails for using AI safely and effectively.

After this session, participants will be able to:
1.   Identify how associations are using AI in operations, communications, and member-facing services.
2.   Assess the key legal, practical, and reputational risks of AI use.
3.   Take practical steps to support responsible AI use through staff guidance, vendor terms, and internal policies.

Schedule:

• 8:00 am - 8:30 am: In-Person Check In and Networking
• 8:30 am - 8:40 am: Welcome, and Announcements
• 8:40 am - 9:30 am: From Curiosity to Control:  Building an AI Governance Framework for Assocaitions
  Mindi Brothers, Vice President of STrategy & Innovation, American Association of Orthodontists
• 9:40 am - 10:30 am: Smarter Messaging:  Harnessing AI to Elevate Association Communications
  Amanda Rodgers, Assistant Vice President of Communcations, AGC of Missouri
• 10:40 am - 11:30 am: AI Superheroes:  Custom Agents That Power Membership Growth
  Liz Peuster, CAE, Chief Communictions Officer, South Carolina Association of CPAs
• 11:30 am - 12:00 pm:  Lunch Break
• 12:00 pm - 1:00 pm:  The AI Tightrope:  Legal, Ethical & Risk Considerations for Associations
  Barbara Dunn, Attorney & Owner, Barbara Dunn Law PLLC

Cost:

• $80 SLSAE Members In-Person & Lunch
• $95 Non-Members In-Person & Lunch

Location:

City Place Building 3
2nd Floor Training Room
3 City Place Drive
Creve Coeur, MO  63141
Complimentary garage parking